Verdict Partners
400 leads / 40 days
400 qualified leads in 40 days
Go to marketPaid mediaPerformance creative
400 leads / 40 days
Verdict Partners
The situation
Strong practice, flat pipeline. Paid was running on stock-photo static ads with a cost per lead that made scaling impossible.
What we made
Repositioned the offer, produced performance creative in-house, built dedicated intake landing pages, then ran Meta, YouTube and TikTok with continuous creative testing and retargeting.
The outcome
- 400 qualified leads in the first 40 days
- Cost per qualified lead down 61% versus prior agency
- Two winning creative angles that kept scaling after the sprint