01 — Launch it
Campaign concept, hero film, social assets, distribution and paid amplification — one team, one launch date, one number that matters.
The problem
Most launches fail at the last mile. The product is finished, the brand looks great, the press list is built — and then the internet scrolls past. A launch isn't an announcement. It's a campaign engineered so that strangers repeat it.
What you get
Strategy + Creative + Distribution. Every engagement runs on all three, or it doesn't work.
One idea a stranger would repeat. We pitch three, kill two, and build the survivor into a campaign — not a moodboard.
Cinematic, animated, comedic, narrative or a dead-simple product demo. Whatever actually sells the idea, produced in-house.
Cutdowns, verticals, hooks, stills and captions — cut per channel, not exported once and resized.
Launch-day sequencing across owned channels, creators, press and communities. Timed to the hour.
Spend held in reserve until organic signal tells us which asset deserves it, then pushed hard.
Live views, watch-through, signups and spend efficiency through launch week. Numbers, not a recap deck.
Scope of work
When companies call us
Launching something? We make sure people notice. Not just a video — a campaign concept, a hero film, the social assets around it, and the distribution and paid amplification that put it in front of the right people.
How it works
48-hour feasibility read on the launch: date, audience, angle, what's actually interesting.
Three campaign directions. You pick one. We write it into a shootable script.
Production sprint — shoot, animate, edit. Hero asset plus the full channel suite.
Coordinated release, hour by hour, with paid ready behind the winners.
Pricing
Send us what you're launching and the date. We come back with a feasibility read within 48 hours — before anything is signed.
One hero asset, done properly
For teams who already own distribution and just need the thing worth distributing.
A full launch campaign, delivered
The one most companies buy. Concept through paid amplification, run end to end.
Built around your brief
Multi-market rollouts, original formats and guaranteed view targets.
Proof
We created an original entertainment campaign for Luma that generated 100M+ organic views and helped propel the platform to 1M subscribers in a month.
Questions
Four to six weeks before launch day is comfortable. We have taken campaigns from brief to live in eleven days, but the concept work suffers.
On custom engagements, yes — we will write a view target into the contract once we have seen the product and the audience. On the standard package we guarantee the work, not the internet.
You do. Full ownership of every deliverable and the raw files on request.
Often. We handle creative and launch, they keep brand and press. We just need one decision maker.