02 — Grow it
An always-on content engine: strategy, recurring short-form, original formats, testing and paid amplification behind whatever wins.
The problem
Most social retainers optimise for output. Something goes up every day, engagement flatlines, and after six months you have a graveyard of competent posts. Audiences are built by content people would choose to watch if you weren't paying to put it there.
What you get
Strategy + Creative + Distribution. Every engagement runs on all three, or it doesn't work.
The angle, the formats, the recurring characters or devices your channel will be known for.
Short-form shipped every week — shot, animated and edited in-house, not sourced from a freelancer pool.
Series and social-first concepts that give people a reason to come back, instead of individual posts.
Publishing across every channel with hooks, captions and timing tuned per platform.
Everything is a test. Watch-through and save rate decide what gets made more of.
The winners get spend behind them so organic proof turns into reach you control.
Scope of work
When companies call us
We don't manage feeds. We build things people want to watch. Everything we know about growing an audience, we learned by growing our own — then applied it commercially.
How it works
Channel read: what's landing, what's dead weight, what your category is ignoring.
We build three to five repeatable formats and prove them in the first month.
Weekly production and publishing cadence, running continuously.
Winners scale, losers die, the format library grows every month.
Pricing
Send us your channels. We come back within 48 hours with a growth read: what we'd make, and what we'd stop making.
One channel, proven properly
For teams testing whether content can be their growth channel.
An always-on content engine
Three-month minimum, because an audience is not built in four weeks.
Built around your brief
Multiple channels, founder brand programs and studio production.
Proof
We built an original content engine with OpenArt through Monster Library, generating 10M+ views and helping the startup grow a real audience around the product.
Questions
Format testing runs through month one. Most clients see a clear breakout asset inside 60 days, and compounding by month four.
No. Roughly half our engine work is animated, product-led or design-driven. Founder-led just tends to be cheaper and faster when the founder is good on camera.
We can publish directly or hand off scheduled assets. Most clients give us channel access after the first month.
Three months on the Content Engine. One month on Starter.
We learned this by growing our own audiences first. Now we do it commercially.
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