Monster Library
1.6M followers
An owned IP that became a 1.6M-follower audience
Owned IPSocial growthLicensing
1.6M followers
Monster Library
The situation
Everything we sell clients, we tested on ourselves first — with no brand budget, no distribution deals and no shortcuts.
What we made
A recurring animated universe published as short-form at volume, with characters, formats and release cadence tuned weekly against retention and share rate.
The outcome
- 1.6M+ followers built over three years
- 1B+ organic views across the IP
- 7 brand campaigns
- Multiple shorts and series licensed for streaming and app usage