Adobe × Beta Earth
New tool launch video pilot
Launching a new creative platform through story
LaunchBranded entertainmentFilm
The situation
Adobe had new creative technology to introduce. A feature walkthrough would have proven the specs and convinced nobody.
What we made
Beta Earth: a new tool launch video pilot, original by Native Foreign, written, designed and produced around the capability itself, so the technology was the reason the story could exist at all.
The outcome
- A launch asset that people chose to watch
- Technology demonstrated through story, not specification
- A creative benchmark the brand could keep building on