ΓGamma

OpenArt × Monster Library

10M+ views

A content engine that grew a startup's audience

Social growthRecurring contentTesting
OpenArt × Monster Library — A content engine that grew a startup's audience
10M+ views
OpenArt × Monster Library

Reach by platform

10.0M+
Instagram4.6M views
TikTok3.2M views
YouTube1.4M views
Meta0.8M views

The situation

OpenArt had a product people loved once they found it. The problem was the finding.

What we made

Monster Library — a recurring, social-first content system made with the product in the loop, published at volume and tested continuously against what people actually finished watching.

The outcome

  • 10M+ views generated
  • An audience that compounds between launches
  • Creative proven organically before any spend went behind it